Converse is a popular shoe that has
dominated the shoe business with their iconic design and their sponsors.
Converse was created by Marquis
Mills Converse who started the Converse Rubber Shoe Company in Malden
Massachusetts in 1908. Hey made rubber winterized shoes for men, women, and
children and 1915 started making athletic shoes.
The company took a major turn in
1917 when the Converse All - Star shoe came out. In 1921 Famous basket ball
player Chuck Taylor became a salesman and promoter of the shoe and in 1923 he
added his signature All – Star patch.
During World War II Converse
started making protective gear for the military. In 1970 Converse bought the
rights to famous bad mitten player Jack Purcell sneaker. Also in the 70s took a
turn for the worse because with new competitors like Nike, Puma, Adidas, and
Reebok converse had to file for bankruptcy. Then Mardsen Cason and Bill Simon
bought the company and turned it around and made converse the number 7th
shoe in America.
Throughout the year’s converse
started making different types like the originals Chuck Taylor and Jack Pucell
there are others like the Weapon, low cut, one star, and the John Varvatos.
Converse has also added glow in the dark, extra – high tops and the extra,
extra – high tops but they have also had special editions that sponsor
different bands and brands like DC comics, Dr. Suess, jimmy Hendrix, AC/DC, and
the Gorillaz.
Converse has gone through good
and bad times but they are still widely popular and there still around and that
would help too.
Popular logo (Chuck Taylor All- Star)
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